What if you could know if your product would work before you invested your budget in it?


The Client

A group of entrepreneurs approached us to help them put together a technology piece that would power their new business idea for the healthcare sector. It was fresh and well thought, although there was not much more than words and a few diagrams to describe it. The request was to make a proposal of work to get the app up and running. In turn, we intended to go a step back, before materializing the app, to see how users responded to the client’s idea and improve it upon the feedback.

The challenges

Working on a site developed by a different company always brings challenges. There is a learning curve to understand how the system was architected, with what purpose, and using which tools. Doing so on a site with issues that had a direct hit in revenue meant we had to deliver results faster than usual. The backlog of tasks that Kuru had lined-up was long and would take a significant workload to deliver completely. The client was also cautious about the investment since cash flow was not at its best.

Areas we covered
  • UI UX Designs
  • Design Thinking

The Result

Our delivery product allowed them to visualize the product and feel the experience of the workflow that was put together for a fraction of the project budget. By doing this, we also anticipated problems and corrected them before writing a single line of code. Furthermore, the client was able to execute a testing phase using no more than the delivered prototypes, which greatly facilitated the product validation within its potential users. Ultimately, this process saved the client a significant amount of time and money by allowing them to visualize what needed to be done before starting a development phase.