From challenged sales to record revenue in 2 months.

From challenged sales to record revenue in 2 months.

Kuru is an online-only footwear retail store founded in 2008. In 2018 Kuru migrated their Magento 1 store into a new Magento.

Kuru is an online-only footwear retail store founded in 2008. In 2018 Kuru migrated their Magento 1 store into a new Magento.

Client

Kuru is an online-only footwear retail store founded in 2008. In 2018 Kuru migrated their Magento 1 store into a new Magento 2 platform. The build was problematic and had Kuru struggling with the site for 2 years. Issues were found all around including the checkout having a direct impact in sales.

Services

Retail & Ecommerce

Growth Strategy

Product Design

Industry

Retail & Ecommerce

Quick solutions to problems on a daily basis

Kuru was given a small team of certified Magento developers that could deliver quick solutions to problems on a daily basis. With a part-time assignment, our team was able to tackle multiple items every day and deliver weekly progress with improvements. Really soon, Kuru started to see more stable traffic, conversions, and revenue.

Kuru is an online-only footwear retail store founded in 2008. In 2018 Kuru migrated their Magento 1 store into a new Magento 2 platform. The build was problematic and had Kuru struggling with the site for 2 years. Issues were found all around including the checkout having a direct impact in sales.

Identifying the client’s needs

Kuru was given a small team of certified Magento developers that could deliver quick solutions to problems on a daily basis. With a part-time assignment, our team was able to tackle multiple items every day and deliver weekly progress with improvements. Really soon, Kuru started to see more stable traffic, conversions, and revenue.

Kuru is an online-only footwear retail store founded in 2008. In 2018 Kuru migrated their Magento 1 store into a new Magento 2 platform. The build was problematic and had Kuru struggling with the site for 2 years. Issues were found all around including the checkout having a direct impact in sales.

“OneTree takes accountability and ownership of their role..”

Brett Rasmussen - Kuru Footwear CEO

33x

Conversion rate improved 33% in 2020 versus 2019.

13.44x

Site speed improved 13.44% in 2020 versus 2019.

Record revenue

Within little time, Kuru had reached a point in which the site could provide as it used to. By the 6 month mark of working with us, they noticed they were on their way to hit record revenue figures for the year.

Our approach and solutions

Kuru was given a small team of certified Magento developers that could deliver quick solutions to problems on a daily basis. With a part-time assignment, our team was able to tackle multiple items every day and deliver weekly progress with improvements. Really soon, Kuru started to see more stable traffic, conversions, and revenue.

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