Executive Summary
Lentesplus is a leading online vision care retail platform in Latin America, specializing in contact lenses, eyewear, and eye care products. Founded in 2013 in Colombia and now operating across Argentina, Chile, Mexico and Colombia, Lentesplus aims to democratize access to visual health products by offering a broad catalog at competitive prices and a seamless ecommerce experience.
As the business expanded its ecommerce footprint and product offerings, the company needed to modernize its digital infrastructure to support growth and evolving customer needs. This included migrating from Magento Open Source 1.9 to Adobe Commerce Cloud to create a more robust and scalable foundation.
Onetree partnered with Lentesplus to deliver the ecommerce platform migration and ongoing evolution under tight timelines and shifting requirements, addressing both the technical complexity and the operational demands of a live, high-traffic site. To sustain this growth beyond the initial launch, the relationship matured into a long-term staff augmentation model, embedding expert Adobe Commerce developers into the client team to ensure continuity, flexibility, and strategic delivery.
This collaboration enabled Lentesplus to modernize its core digital platform while continuing to innovate and scale its operations across multiple markets, reinforcing its position as a major ecommerce player in the vision care retail space.
The Challenge: Modernizing a Live Ecommerce Platform Under Constant Change
As Lentesplus continued to grow across multiple Latin American markets, its ecommerce platform faced increasing technical complexity, scale demands, and operational pressure. The business was running on Magento Open Source 1.9, a legacy setup that limited flexibility, slowed evolution, and made it difficult to support new features and workflows efficiently.
The challenge went beyond a standard platform migration. The existing website was in constant evolution, with new requirements and updates being introduced while the site remained live and actively used by customers. This made it difficult to establish a stable baseline and required the team to move fast while adapting to a continuously changing scope.
In addition, the migration to Adobe Commerce Cloud needed to be executed under tight timelines, without disrupting ongoing operations or compromising the customer experience. The project demanded a delivery model capable of balancing speed, flexibility, and technical rigor, while keeping pace with the business’s growth and evolving needs.
To succeed, Lentesplus needed not only a modern and scalable ecommerce foundation, but also a way to sustain development capacity over time, ensuring continuity, deep platform knowledge, and the ability to respond quickly to changing priorities in a high-traffic, multi-market environment.
The Solution: A Scalable Adobe Commerce Platform and a Flexible Delivery Model
To address the technical and operational challenges, Onetree partnered with Lentesplus to rebuild and migrate the ecommerce platform from Magento Open Source 1.9 to Adobe Commerce Cloud, establishing a modern foundation designed to support ongoing growth and complexity.
The solution focused on delivering a robust Adobe Commerce implementation while operating on a live, high-traffic platform with continuously evolving requirements. An agile delivery approach allowed the team to prioritize critical features, adapt to new needs as they emerged, and maintain stability without disrupting day-to-day operations.
Following the initial migration and go-live, the engagement evolved into a long-term staff augmentation model. Onetree provided a dedicated team of experienced Magento developers who worked as an integrated extension of the client’s internal team, taking ownership of backend development and continuous platform improvements.
This approach enabled Lentesplus to scale development capacity, retain deep platform knowledge, and maintain operational continuity. By delegating responsibility for the Adobe Commerce technology stack, the client was able to focus on other areas of the business while ensuring the platform continued to perform reliably and evolve alongside the organization.
Results & Impact: Improved Conversion, Efficiency, and Platform Self-Service
The collaboration between Onetree and Lentesplus resulted in a measurable improvement across both business performance and operational efficiency, following the successful migration to Adobe Commerce Cloud and the stabilization of the platform.
Immediately after the new site went live, the ecommerce conversion rate increased from 1.2% to 3.5%, reflecting a significantly improved user experience and a more reliable, scalable platform capable of supporting high-traffic operations.
In parallel, platform improvements led to a 40% reduction in tickets received by the customer service center. The new ecommerce experience enabled users to complete purchases and manage their needs independently, reducing friction and reliance on manual support.
Beyond short-term results, the engagement evolved into a long-term partnership spanning several years, during which Onetree continued to support the platform through a staff augmentation model. This sustained collaboration enabled continuous improvements, ongoing optimization, and the ability to adapt the platform as the business grew and requirements evolved.
Together, these outcomes demonstrate how a modern ecommerce foundation, combined with a flexible and scalable delivery model, can drive tangible business impact while supporting long-term growth and operational resilience.