Leading Ecommerce in Uruguay together with woOw!


The Client

Are you looking to build a marketplace or significant B2B store?
WoOw! started as a daily-deals company approximately 10 years ago. The company successfully dominated the market to the point of removing all daily-deals competition from the country, including GroupOn. Today, WoOw! positions itself as a marketplace of products and services that aims to deliver low costs to clients while boosting sales of participating vendors.

The Challenges

Are you also looking for a change in your business’ eCommerce? WoOw chose Onetree to migrate their legacy web and backend systems to a brand new Magento Commerce instance. The project included giving vendors the necessary power to fully self-administer their accounts. For the end users the solution included tools to make reservations for vendor services such as restaurants and events.

Project high level view
  • Multi-website architecture (3 sites)
  • Magento 2.2 Frontend and backend
  • Customized functionalities
  • Full ERP and WMS integration
  • Company process automation

The Result

The new website meant significant growth opportunities for the company. Not only for the new features included at launch, but also for the roadmap of new features to come for the company.
With the potential included in Magento, we are already exploring, together with woOw!, on future functionalities that can push further the company’s value proposition.