Enhanced Ecommerce (EEC) is a Google Analytics functionality, which gives companies an opportunity to get better insights in the shopping behavior of their users. When we compare EEC with standard Ecommerce implementation – the main advantage is that we get access to a lot of new valuable reports (Maxlead, 2017). This extra data allows companies
Nowadays, companies that aim to compete in the market reach a point in which they need to implement, as part of their competitive strategy, the study of their data. One of the areas in charge of this, in Data Science, is Business Analytics. It is in charge of analyzing each area of the organization’s data
When you are looking for a software partner or a team of developers, designers, QA analysts, among others, you expect a qualified and professional team as well as to avoid having to take care of administrative tasks. To form a high-performance team for your company, we base on the People Experience concept, which is a
Technology has become a key differentiator piece of any growing business. Today, software development is seen as a business driver and can lead your value proposition. It is a tool to shape your business in the many forms it may take, changing the customer experience you are providing, and a tool that gives you data
Live Search is Adobe Commerce’s new and improved search engine. It replaces ElasticSearch while introducing artificial intelligence features that can improve search results by considering each user’s context. In this article we will share our expertise for you to get to know Live Search as well as some tips and tricks for you to easily
After working with various projects, clients, and undergoing different processes, we distinguished something that implicitly happens in our teams and work dynamics that makes the difference on how we work and the results we achieve. This is the feeling of ownership towards the project, our sense of belonging with the client’s company. What does this
In our last article we delved into our proposal to clients to focus projects from a user experience perspective. We approached this topic from our experience with clients. In this article we aim to approach it from the changes software companies are going through, from our perspective and experience as a software company, in response
Increasing amounts of organizations are being created leaning on innovative e-commerce-based business models and it is said that traditional retail stores will disappear someday (Jimenez, Valdes and Salinas, 2019). Fortunes are being made and some of the most powerful companies in the world have embraced e-commerce as their main channel to reach their customers. There
Why is B2B undergoing certain transformation? How is this impacting the industry? How should you respond to this new reality? These are some of the questions we aim to answer in this article, but before explaining and reflecting with you, defining terms is key. Business to business (B2B) Ecommerce works in its own practical way,
Scrum framework is applicable in many kinds of projects and has multiple benefits but, when should Scrum be used and why? In this article we aim to illustrate an example of a project by bringing in a real-life situation and to explain why it could not have been done without an agile framework, in this
