Enhanced Ecommerce (EEC) is a Google Analytics functionality, which gives companies an opportunity to get better insights in the shopping behavior of their users. When we compare EEC with standard Ecommerce implementation – the main advantage is that we get access to a lot of new valuable reports (Maxlead, 2017). This extra data allows companies
After working with various projects, clients, and undergoing different processes, we distinguished something that implicitly happens in our teams and work dynamics that makes the difference on how we work and the results we achieve. This is the feeling of ownership towards the project, our sense of belonging with the client’s company. What does this
In our last article we delved into our proposal to clients to focus projects from a user experience perspective. We approached this topic from our experience with clients. In this article we aim to approach it from the changes software companies are going through, from our perspective and experience as a software company, in response
What is the most optimum way to carry your projects forward? We receive different types of projects, with varied characteristics and objectives. When it comes to UI/UX projects, our proposal to clients and the project’s approach has recently changed. This shift comes from learnings that our work experience with other clients left us, that did not
When managing projects we can see two clear and well separated streams. On one side there are fixed prices projects. Fixed price projects have commercial advantages such as being able to put a price at a defined scope of work before writing the first line of code. Because of this, fixed price projects are typically
One of the main reasons for failure in scrum-executed projects is accepting the correct product backlog items into the sprint. However, the problem is a lot more difficult to solve than it sounds. We have come to learn that it is important to determine what criteria should product backlog items (in our case user stories)
Scrum framework is applicable in many kinds of projects and has multiple benefits but, when should Scrum be used and why? In this article we aim to illustrate an example of a project by bringing in a real-life situation and to explain why it could not have been done without an agile framework, in this
