Enhanced Ecommerce (EEC) is a Google Analytics functionality, which gives companies an opportunity to get better insights in the shopping behavior of their users. When we compare EEC with standard Ecommerce implementation – the main advantage is that we get access to a lot of new valuable reports (Maxlead, 2017). This extra data allows companies
NoSQL databases store information in a way that satisfies the data being stored, instead of storing it in columns and rows as in relational databases. NoSQL means “not only SQL”, as in not necessarily SQL, it is important to clarify that it does not mean no SQL. NoSQL databases are made to be flexible (as
In this article we go over the evolution of the world wide web. We describe the current era, the web 2.0, and point out the problems it causes for users: losing content ownership and data privacy. As a consequence, some propose the web 3, the future of the world wide web, based on blockchain technology.
When working on a team developing digital products, sometimes reality, business’ requirements, time and deadlines, code quality, and context’s demands do not go on the same path. Therefore, reconciling some aspects with others can be a challenge difficult to solve. Difficult, yet not impossible. On the one hand, the term ‘Technical debt’ refers to the
The aim of this article is to overview the evolution of data usage and its importance through the progress of information systems in the business sector. We will review some history, which data analytics are the choice of most firms, which are the different types of analysis carried out, how they are applied to the
Live Search is Adobe Commerce’s new and improved search engine. It replaces ElasticSearch while introducing artificial intelligence features that can improve search results by considering each user’s context. In this article we will share our expertise for you to get to know Live Search as well as some tips and tricks for you to easily
As you may know, your website’s loading times are critical for your ecommerce’s conversion rates. There are many actions, modifications, and improvements you can make in order to have better conversions. However, optimizing your site for faster loading times is definitely the easiest to work around and the one that is guaranteed to improve results
Do you know about the latest features Adobe Commerce has? Little by little, Adobe is offering more tools and potentialities to Adobe Commerce in aspects that were always considered weaknesses for the platform such as its live search functionality. Adobe Sensei helps you through artificial intelligence and machine learning algorithms to potentiate functionalities such as
Why is mobile first still discussed today? Mobile first has had an important progress for Google and for the industry. Mobile first sums up to developing something on the internet and making it suitable for smartphones. It is a design and web layout oriented to give priority to mobile devices visualization. Instead of designing a
One of the tools we use to grow as a team, to stay updated and learn from each other, as well as to share our knowledge with one another and with the world, is meetups. The last meetup was led by Carlos Vergara, Senior Frontend Developer in our team. It aimed to introduce the general public
